Many companies find it challenging to really succeed in the complex and constantly evolving digital space.
#HelloYes helps clients understand, form and apply their business and marketing strategy in the digital environment. Our digital team have a unique mix of business, marketing and technical skills, giving us the talent and tools to effectively mentor and support clients on their #digitaljourney.
We dig deeply into our clients’ businesses to uncover insights, refinements of value and develop strategies that improve their business, marketing and communications.
We know that the key to brand growth is a good product that is memorable and well distributed. Outstanding creative communication strategy builds memory, while digital innovation improves distribution and access.
Critical to the success of any digital activity is a solid understanding of the environment and the marketing techniques suitable to the client’s unique business.
We work closely with our clients to identify these unique attributes and then audit, access, educate and implement digital strategies that deliver results.
All strategic planning sessions are driven by #data and #realresults, and are designed to deliver long-term, sustainable value to our clients. Our strategic and collaborative approach guarantees that all consulting work is completed to the highest standard.
Our services with regard to strategic planning include:
Research and Insights Development
Online Conversation Monitoring
Owned and Earned Media Channel Planning
Brand / Marketing Strategy
Social Media Strategy
Shopper Marketing / eCommerce Strategy
Digital & Social Training / Workshops / Masterclasses
#STRATEGIC #PLANNING #ROI
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Founder of Amazon.com
What is #branding?
Branding is much more than advertising or marketing – it is the essence of your offering. It is the underlying values, messages, feelings and ideas that are associated with your product or service. To build or create a brilliant brand we need to start at the very beginning with a strategy that encompasses how you would like your product or service to be presented and received by consumers in the market place. #BrandIdentity
An effective brand strategy will differentiate you from your competitors. At #HelloYes we are a team of creative and strategic individuals who work together to build brands that encompass the YES! Factor. The #YesFactor is what differentiates your product or service from your competitors. We take your objectives and work them into a final branding campaign that starts with your corporate identity and ends in an all-encompassing advertising campaign.
Our strategists have the experience in the market to take your product or service from “just an idea” to a real life amazing brand. We’ll have people saying, “YES I know that, YES I want that!” In no time!
Our creatives are experts at portraying your messaging via visual elements such as your logo and print advertising… after all a picture speaks a thousand words. We make sure yours is telling the right story.
Make sure that the only thing people say when you are not in the room is YES!
“Design is everything. Everything!”— Paul Rand
At #HelloYes we pride ourselves on our one-of-a-kind designs that will set your brand apart from your competitors, Graphic design, from the logo to social media posts, speak volumes for your brand and are often the first thing people notice when interacting with your brand! How do you want to be perceived? Say yes to awesome #design
We conceptualize, strategize, and do research in order to produce a masterpiece that stands out from the crowd and shouts HELLO! YES! I want that! YES! I need that! YES! I love that! We incorporate and edit visual elements so that your brand communicates your brand persona and objectives in a visually attractive way. #SeeingIsBelieving
We specialise in digital design as an important part of our services, such as website collateral and bespoke social media artwork, as well as DTP (desktop publishing) which includes print materials like brochures and magazine advertisements. Our skilled creative team are also experts at building your brand identity from logo creation to corporate identity. #HelloCreative
We want to make sure your brand sends the right message, that’s why we take extra care to streamline our designs and stay #ontrend – yet still ensure your brand identity will be timeless and professional. From initial brief to final artwork we have a team of creatives strategizing and tweaking each and every piece of artwork until it shows the #HelloYes perfection!
We ensure that your designs and brand have the #YesFactor, in order for your brand to grow and to drive successful business results.
That’s what sets us apart. #HelloYes
Video content is growing in relevance as the amount of visual content online increases, with more and more videos being consumed each day.
It’s not only a useful type of content, but a necessity, as increasingly more customers expect sites to provide engaging video content. Increasingly businesses are looking to video to reach out to their target audience, or create compelling content.
Our video team can create stunning video, animation, interviews, or even a short series all in broadcast quality HD. Our role is not only to capture this, it’s also to create the concept that drives people to share it.
#VideoContent has been proven to boost conversion rates as well as lead generation and nurturing efforts. We have the expertise to guide you throughout the process, from concept & content creation, through to storyboarding, production and post production. At all stages we will endeavour to treat your project with the highest level of quality.
Our goal when creating videos is to help you to communicate a number of complicated concepts, ideas and statistics in a short period of time.
We can offer our services for the following type of #videos:
Social Media Gifs
2D & 3D Animation
Event/ Conference / Awards Videos
We’ll help you to convert more visitors while making a stronger emotional connection with your target audience.
We understand the importance of delivering your video on schedule and within budget – That’s why we offer fast turnaround and some of the most competitive rates in the industry.
The phrase, ‘A picture is worth a thousand words’ is often used to evoke different kinds of emotions for different reasons. Photography is essential to high quality content production and messaging.
At #HelloYes we pride ourselves with the ability to make people see the big #picture, no matter how small the #graphic. With state-of-the-art photography and #imaging equipment, producing breath-taking photos is a standard as a part of our services.
Understanding the power of images in today’s world is crucial. Identifying that most, if not all, Social Media #platforms rely on images to say more than the standard caption allows us to #position your brand in the perfect ‘social’ environment. This helps to gain maximum #advantage of the market and give your #brand a foothold within its industry.
Photos add much #visual stimulation to the message your #brand is conveying. The more striking the images, the more attention it brings to your brand and company #profile.
From company portraits, brand #imaging, product #shoots, corporate events, #awards to team building, year-end parties and so forth, #HelloYes makes it a priority to get your ‘best side’, all the time.
Tying in photography, branding and Social Media produces strong, relevant, fresh and creative platform for you to spring your #business or #personal brand further and faster more #efficiently.
We adhere to #copyright laws and make sure all your photos are #professional, effective and #protected.
#HelloYes produces some of the highest quality #photography to accompany and spur on the #growth of your brand, making it stand out visually and making it as recognizable as daylight. Contact us for more info.
“Nowadays, social media is the easiest place to go to find something.” – David Nail
We’re all about #hashtags, we’re all about #trending and we’re all about engaging! Social media content creation is a #HelloYes trademark- the hashtag even forms part of our logo! We believe in putting the best foot forward on social media with a presence that doesn’t speak to your followers, but speaks with them. #Engaging
Social media is an important tool for any business in contemporary times. With the exponential expansion of #mobile devices, the number of social media users grow year-on-year and having a social media #presence for your brand is no longer an option but a prerequisite in any marketing campaign.
There is no better way to #engage with your consumers and listen to what they are saying about your #brand. There is also no better way to speak to consumers and position your brand the way you would like – Social media content is the meeting ground for everyone and almost everything.
#How can HelloYes help you?
At #HelloYes we conceptualise innovative campaigns and create bespoke social media content, all tailor-made to suite and expose your brand.
Our services are all encompassing and include:
Social Media Content Creation
We ensure that your “digital storefront” is operational at all times with all of these services and are closely monitored with the latest #metric #applications, #platforms and #software.
Contact us so we can help you target your audience with a strategic advertising campaign while building brand awareness with #epic artwork and shareable content. See what our clients have said!
In order to meet your Media objectives we start with a strong strategy and sound research. We weigh the different evaluation criteria for media against your strategic objectives and budget parameters. #BestResults
At #HelloYes we ensure that we choose the right mediums for your target market. We research your target market and look for the mediums that will reach your audience and fit within your budget.
#HelloYes choose the best channels to convey your message and we are capable of planning the whole media campaign from beginning to end. We ensure that we are delivering measurable results, with added value, which we negotiate so that you get the best possible results. #YES! #WeCan!
Our services include media buying across all channels:
Research Management and Co-ordination
Media Buying (Digital, Social Media, TV and Radio)
Media Negotiation – We pass discounts onto our clients
Media Placement and Verification
Post Campaign Analysis
Media Campaign Administration (Media contract, management and invoicing)
Media Planning which includes negotiation, buying and placement
We deliver measurable results by following dedicated media planning, negotiating, buying and placement practices. We have shorter lines of communication, meaning faster service.
#HelloYes aims to make the process as easy as possible by streamlining it. All media queries and opportunities are directed to us to ensure that your team no longer has to field and evaluate countless advertising media queries. #Winning #Results
What are Google Ads and are they right for me?
Google Ads is Google’s online paid advertising service that can help you to attract new customers to your website and grow your business. Ads are created for your business making use of relevant search keywords, search terms or phrases, and Google then displays your advert to people based on they have searched for and how it corresponds to the keywords or phrases you have selected for your advert.
Google Ads can be a valuable marketing tool if you are interested in any of the following:
I want to attract more visitors (customers) to my website?
With Google Ads you have the ability to promote your business to people looking for products or services like yours and drive them to your website. Google Ads displays your ads either on top or the bottom, as well as on websites featuring related content to your products or services. #BeSeen
I want more customers to visit my local store?
If you want to build a customer base in a specific geographic area, Google Ads can target your ads to potential customers in specific countries, provinces, cities or custom areas as set by radius. That means your ads will only be seen by potential customers in the geographic area you specify. #Visits
I want to reach South African customers on their phones?
Millions of people access the Internet from their mobile devices to research products and services and search for local businesses. With Google Ads, you can show your ads on mobile devices and even allow potential customers to click on the phone number in your ad to call you directly. #Mobile
I want to control my advertising budget?
With Google Ads you’re able to manage and control your marketing costs by setting a fixed budget. You select the maximum amount that you are willing to spend, and you only pay when someone clicks on your ads and visits your website. #Budget
I want to measure my ROI?
With Google Ads you know exactly how many people saw your ad and how many clicked on it to visit your website. When combined with Google Analytics, you can gain more powerful insights. For example, see what pages people visited on your website, how long they stayed and if they became a customer by purchasing, signing up or contacting you in some way, this is known as a conversion. #ROI
Ready to get started with Google Ads?
If you’re ready to reach new customers and build your business with Google Ads, then contact us to find out more!
Programmatic Advertising is an exciting way to reach your target market when they are in the buyer’s cycle.
In the past advertisers used to buy block impressions reaching thousands of people but never really knowing if they are reaching the right type of people.
How does it work?
Programmatic advertising uses first and third party data which identifies a user’s online behaviour as well as location, demographics and devices in order to identify and engage with responsive consumers.
The software is used to automate the entire process as well as optimisation via a bidding system. It does not rely on a human to activate or adapt, it is all done automatically in real time via an algorithm.
Similar to Paid Search you can also set specific times of the day as well as frequency as well as which publishers your ad will be displayed. The great thing about this feature is that you are paying for highly effective ads which target the right people at the right time.
Benefits of Programmatic Advertising:
Reach specific users in the buying behaviour
Showcases the ad within milliseconds of a search being performed
Utilises data and tech to allow for efficient media buying
Make sure not to miss out on this amazing opportunity to reach your market while they are in the buying cycle. Say #Hello to great leads!
Remarketing can be used to retarget people who have previously visited your Website or Landing page, Facebook page or watched your YouTube advert.
It allows you to send the visitor a gentle reminder of the purchase they were going to make. These reminders are viewed on other sites they browse.
We are able to use targeted Ads based on the sections of the site they have visited and are more successful if they are relevant and based on their interests.
We are also able to cross remarket, which is taking other content that is still relevant to them but has a different message to what they originally saw. For example, we can use a YouTube video and cross remarket using the Display network.
Below are the benefits of Remarketing:
Brand exposure – The idea is to remarket to people that are interested in your brand, which will influence their purchase decision.
Higher conversion rates – Keeping your brand top of mind will increase the conversion rate. Remarketing content the buyer is interested in will assist with better conversions.
Better ROI – Better conversion rates means you can get a higher and faster return on your investment.
Audience targeting – We are able to target specific audiences based on their interests or demographics.
Remarketing should make you rethink your entire #PPC (Pay-Per-Click) strategy and is an essential component for paid search, social media and content marketers.
Contact us and we will help you with the ideal remarketing strategy.
For us it is about targeting the right person at the right place, at the right time. The targeting is done in #RealTime across the different channels and devices. The campaigns are continually optimised to bring the best #Results
Targeted Advertising through these demographics:
Reach – Prospect Targeting
Relevance – Behavioural Segmentation
Qualified – Contextual Segmentation
YouTube gives your campaigns real incremental reach in an audience that is getting harder and harder to reach on traditional media
#HelloYes will collect audience data and is able to retarget the best performing video adverts to users via Display Adverts.
Companion banners can be added to a YouTube campaign, these banners run alongside the YouTube video as part of the YouTube campaign.
We are able to choose the best way to advertise your campaign on YouTube to reach your target market
Holistic campaign management across all video inventory sources.
Scale and expanded unique user reach on brand-safe sites.
Inventory portfolio strategy, ensuring ad effectiveness at a competitive vCPM (viewable CPM).
Extended and amplified TV audiences online, managed against TV GRPs.
Improved brand equity and test campaign effectiveness through post-impression brand surveys
The first step towards effective website design and development is in understanding the architecture of your business and marketing plan. If we know where your business is headed and what you are aiming to achieve, your website can be a differentiator in your company’s future development. From initial wireframe mock-ups through to user-centric design, we aim to accompany sleek design features with concentrated purpose.
#HelloYes designs websites to attract inbound traffic and convert visitors into believers, all while demonstrating your company’s brand values. #WebsiteTraffic
Our team has experience in creating websites for every business sector, from out-of-the-box business websites through to ecommerce sites, our combined understanding and expertise means your website will be original, insightful and most importantly, effective.
#HelloYes aims to make a valuable difference to your business in various ways:
Integrating your brand story within all aspects
Taking an idea and creating something that will instantly differentiate you from your online competitors
We create web solutions that fit with your business goals, internal resources and most importantly, your budget
We know that getting your brand into the palm of your audience is crucial in your success, so a core feature of our designs is their responsiveness on all devices.
“80% of internet users own a smartphone”. (Source: Smart Insights)
How your website looks and performs on mobile devices is a major factor in designing websites because people are on the move.
Digital done right is an expansive, limitless force. Our digital projects don’t only work, they excel.
Search engine optimisation is the process of improving the ranking of your web pages on search engines’ organic or natural search results pages (such as those found on Google, Yahoo and Bing) for search queries related to your business, brand, product, service or a particular interest.
In most instances queries are based on a user having a particular question or problem that they require a solution for, and the objective of search engine optimisation is to deliver a response relevant to a user’s initial search.
Since Google is the leading search engine with a 67% market share, effective search engine optimisation demands a deep understanding of Google’s intricate algorithms and ranking factors. These are continuously being developed to display the most relevant search results to searchers. As the leading search engine, it is critical to align with Google’s best practices, and this also means exceeding the standards of Bing and Yahoo.
Search Engine Optimisation performed properly results in higher rankings for your website on relevant searches with the ultimate goal of achieving the number 1 position on the first page of Google. The higher your site is ranked on search engine results pages, the higher the click through rate (CTR), which results in a greater number of visits to your site.
Click through rate is the number of times people click on the search engine results to go to your site over the number of times your site appears to them (impressions) on search results. SEO involves the application of thorough guidelines and proficient techniques in the design, architecture, coding, content, promotion, linking, localisation, personalisation and socialisation of your website.
In a nutshell, if you are selling car accessories, such as steering wheels, and we have identified “car steering wheels for sale” as a good target keyword or keyword phrase for you, then your web pages should start ranking high on search engines when people type in “car steering wheels for sale” as a search query (or some close variations of it).
We know that people are communicating and consuming media in new exciting ways. At work, school, play and everywhere in between, people are always on the move, so it’s essential to reach out and “connect” with them every step of the way.
We specialize in delivering customized user-experiences through innovative application design with the aim of mobilizing your brand.
South Africa is becoming a mobile country – “Mobile now represents 65 percent of digital media time, while the desktop is becoming a “secondary touchpoint” for an increasing number of digital users.
At the core of each development is a unique user experience, one that harnesses creativity and embraces ground-breaking technology. Our bespoke web applications are built from the ground up to match your business requirements and processes, as well as provide flexibility for businesses that need to constantly re-align with growing trends.
We have in-depth functional knowledge and technical expertise in developing customized apps for iOS, Android and window devices. The entire experience is seamless and your project is spearheaded by a dedicated, knowledgeable Account Manager.
Smart phones are now commonly used to browse the web. #HelloYes can develop mobile versions of your websites that has been designed specifically to be viewed through a mobile phone.
The mobile app market has exploded and #HelloYes is at the forefront of this exciting new world of development. We can work with clients of all sizes, small and large, designing and developing custom mobile apps and games across all platforms.
(Stat source from Marketingland)
At #HelloYes we ensure that we choose the right mediums for your campaign to reach your target market in the most cost effective way in order to maximise results. We research your target market and look for the mediums that will reach your audience to fit within your budget. #ExpertAdvice
We manage your campaign from beginning to end and offer a 360 degree ‘Through The Line’ agency approach. We start from conceptualisation right through to the execution of the campaign followed by comprehensive post campaign analysis. We are #ResultsDriven
We specialise and have experience in various different campaigns such as:
#HelloYes Campaign Management Services:
Campaign Strategy that meets your objectives
Research Management to ensure we speak to your target audience
Co-ordination of campaign from beginning to end
Campaign Management which has a 360 degree approach
Post Campaign Analysis with Reporting
#HelloYes Campaign Process:
Optimisation of the campaign
#HelloYes Marketing covers live events through the use of Social Media and uses a 360-degree approach to reach the right audience for your product or brand. We plan and manage events, right up to the live coverage for your convenience.
We also ensure that the right social platforms are chosen to reach your target market in the most cost-effective way, in order to maximise results. Pre-campaign content is compiled in order to create a build up to the live event and gain traction.
Our social media and community managers are always on the ground to cover the event live via social media, with unmatched attention to detail. After an event, a post-campaign is then created in order to recap and give the event longevity.
We specialise in using the following platforms for the events:
#HelloYes Live Event Services:
Event Planning that meets your objectives
Research Management to ensure we speak to your target audience
Co-ordination of the event from beginning to end
Event Management with 360 degree approach
Post Campaign Analysis with Reporting
#HelloYes Live Event Process:
Live coverage of the event
At #HelloYes we conceptualise ideas that align with the brand and campaign, we create Videos and soundbites for Radio and TV advertising to bring your brand to life!
Our in-house Professional #RecordingStudio gives us the ability to produce really effective content in a timeous and cost-effective manner.
The face of media is changing and has more mediums than ever before to direct your brand to your target market. We research your target market and look for the right mediums to reach them. This is done through strategy and determining your business and communication objectives. Do you want to rank high on Google or create a buzz on radio? #YES #WeDo
#HelloYes chooses the best channels to convey your message while ensuring that we deliver measurable results. We are now able to measure sales, through lead generation and lead conversion. It’s all about your #ROI
Brands need to be seen and heard on the right mediums where your target markets are most active. Each of these mediums will contribute to making your brand come alive!
The art of making a great TV, YouTube or Infographic video advert comes from the ability to create and captivate the right audience by speaking directly to the target market and having them relate to the brand. At #HelloYes we do this by creating storyboards, using art direction, production and delivering an amazing end-product.
When it comes to being heard we often have a short space of time to make your brand stand out above the competitors and to have the audience shout #Yes I want that product or service! Our offer includes but is not limited to normal pre-recorded radio adverts and opening and closing billboards for sponsorships.
The production team will assist you with voice artists, sound effects and music to make your brand come alive.
#LISTEN #SEE #SPEAK
#HelloYes Marketing’s in-house sound and production team caters to all kinds of events including corporate events, exhibitions, road shows and conferences. We provide staging, sound, lighting, photography, videography, planning as well as marketing for your event.
We have our own engineers and kit including – Mixers, Monitors, Microphones, Pop Filters, Acoustic Shields. We make use of Pro Tools for post-production. Check out our production team in action.
Our Services include:
Year End Functions
Exhibitions and Conferences
Exhibition stands build and Installation
3D Floor Design Service
Goodie Bag Production
Live Social Media
Entertainment- DJ Service, MC, Talent and Celebrity
Short Film Production