#WHOWEARE


It all started in 2014 with a phone call, a “Hello” and then a “Yes”. Since then, #HelloYes has evolved into an IAB SA (Interactive Advertising Bureau of South Africa) and Google-partnered global disruptor that goes beyond just marketing.
To deliver the best, you need to employ the best. The #HelloYes team is made up of South Africa’s top creatives, strategists, and analysts. They work in a collaborative environment that inspires innovative problem-solving, agile service, and technological know-how.
Say Hello to our founders.

MARCELLE MCDONALD
Founder, Chief Strategist
Marcelle is a multi-disciplined marketing mind with a passion for breaking the mould. She worked with blue-chip clients – many of them top global brands – and now combines two decades of agency experience to align out-of-the-box creativity with strategic business objectives. Using tried-and-true leadership, business development, marketing strategy, and digital marketing principles, Marcelle brings a balance and a fresh perspective to through the line marketing in ways that challenge “business as usual”.
Marcelle has developed #HelloYes into a trusted global agency partner by consistently delivering holistic strategies to connect your brand with your audience.
Marcelle is a multi-disciplined marketing mind with a passion for breaking the mould. She worked with blue-chip clients – many of them top global brands – and now combines two decades of agency experience to align out-of-the-box creativity with strategic business objectives. Using tried-and-true leadership, business development, marketing strategy, and digital marketing principles, Marcelle brings a balance and a fresh perspective to through the line marketing in ways that challenge “business as usual”.
Marcelle has developed #HelloYes into a trusted global agency partner by consistently delivering holistic strategies to connect your brand with your audience.

MARCELLE MCDONALD
Founder, Chief Strategist

JOHN MCDONALD
Co-Founder, Chief Engineer
John believes in challenging the status quo. He’s made it his mission to lower the barriers of entry to technology and tech-driven solutions. Responsible for advising various leading global organisations, John is equipped with 20 years of experience in various technical and leadership roles including operations, supply chain, management, and procurement.
At #HelloYes, he creates data-driven models for problem-solving that support our strategic and creative processes.