Why is TikTok Advertising Becoming the Fastest-Growing Social Media Platform in 2022?

TikTok advertising is the latest and greatest in social media advertising. We, at #HelloYes Marketing, believe that every brand should take advantage of everything that TikTok advertising has to offer

With TikTok being the fastest-growing social media platform to date, it is imperative that businesses make their place on TikTok.

TikTok offers reach to a diverse audience. With access to millions of users across the globe, aged 16- 65+ your business will have the ability to reach potential customers anywhere in the world. With 59% of users over the age of 25, your business cannot miss the opportunity to have an immediate reach to clients.

The easy-to-use and affordability of the ad campaigns on TikTok offer great potential to run fantastic campaigns.

TikTok advertising offers versatile ad formats and facilitates engagement- so that your brand is being seen, heard and gaining engagement.

These are just some of the reasons TikTok advertising has made an impact on the social media advertising scene and why it has become the fastest-growing social media platform.

Allow #HelloYes Marketing to introduce you to the world of TikTok advertising and open a world of social media marketing opportunities.

What is TikTok?

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok is defined as a social media platform that is video content specific. The app allows users to create and share video content which is highly engaging. The videos range from 15 seconds to 10 minutes in length and can cover any topic that people are interested in. TikTok users will highly engage with the video content as it speaks specifically to their interests. With an advanced algorithm, TikTok can serve content based only on a TikTok user’s interests, this is the key reason TikTok performs so well.

Allow #HelloYes Marketing to introduce your business into the world of TikTok advertising and take advantage of the fastest-growing social media platform.

Why should your brand be on TikTok?

Content creators have access to a limitless audience and hold the potential to create and distribute original and eye-catching content. The benefit of using TikTok content creators is that you instantly gain the trust of their audience as TikTok is known for showcasing authentic content. Collaborating with TikTok content creators is also an easy way to keep your content fresh, relevant, and cost-effective.

User engagement is at an all-time high with users spending an average of 45.8 minutes on TikTok per day globally. Research has also shown that the users that engage on the platform are more engaged and active when compared to other social media platforms. Using TikTok advertising would mean building strong brand awareness and actively engaging with an interested audience.

The Easy-to-use accessibility of TikTok allows you to create authentic, engaging, and cost-effective videos that have the desired impact on an audience that is specific to you.

How does TikTok advertising work?

TikTok has been designed with you, the user, in mind. This means that the user interphase is simple and effective.

At #HelloYes we have mastered the knack of TikTok advertising and can assist you with your brand, from set-up, execution, optimising and reporting, so that you know what is happening on your page and that you can get the best out of your TikTok account. Our experts will be able to guide you and our designers can create world-class videos to help your videos stand out and gain traction.

What does TikTok advertising look like?

What sets TikTok apart from other platforms is that it offers a variety of creative ad formats.

The five types of TikTok Ads include:

1. In-Feed Ads are video ads that appear in between user videos as you scroll through your For You page.
2. Brand Takeover ads appear upon opening the app — presenting a full-screen video to your targeted audience.
3. TopView are the first in-feed post after 3 seconds.
4. Branded Hashtag Challenge offer both organic and sponsored opportunities for brands.
5. Branded Effects allow brands to design their custom filter on the app.

There are a variety of ads to choose from, and it can be overwhelming to identify which ad is best suited to your business and help you best reach your targeted audience. That is where we at #HelloYes Marketing step in. Our expertise and extensive knowledge of TikTok advertising will ensure that your ads are presented in an optimal format to create optimised and desired results.

Is TikTok advertising expensive?

Multiple factors influence the price you will be paying for TikTok advertising, but it is important to note that the reach you receive on TikTok has greater potential when compared to other social media platforms.
There are a few factors that will affect the price of your ads:

1. Your objective
2. The audience you are aiming to reach
3. Your industry
4. The ad format used to promote your content

There is a minimum daily budget required for your TikTok advertising.

At #HelloYes Marketing we can assess your budget, content, and target audience and decide the best way to maximise your presence on TikTok. Our team of TikTok experts can advise you on the best way forward and create impactful content, supported by ads so that your TikTok experience results in achieving your KPIs.